Pricing Strategy

• You're launching a new product and need to decide how much to charge and how to structure your plans (free trial, freemium, Good-Better-Best tiers, etc.).
• You suspect your pricing is too low — conversion is high, churn is low, and prospects never flinch — and want a framework for raising prices safely.
• You need to choose a value metric (per seat, per usage, per contact, flat fee) that scales naturally with customer value.
• You want to run willingness-to-pay research (Van Westendorp, MaxDiff) before redesigning your pricing page or packaging.

• You need to optimize the in-app upgrade screen or paywall copy — use the paywall-upgrade-cro skill instead.
• You're focused purely on reducing churn or designing cancel-flow save offers — use the churn-prevention skill.
• You need help writing the actual copy for a pricing page — the copywriting skill is a better fit for that execution layer.

Guides you to price between the customer's next best alternative (floor) and their perceived value (ceiling), rather than cost-plus. Covers the three pricing axes — packaging, pricing metric, and price point — to ensure every decision is anchored in value delivered.

Provides a structured approach to choosing what you charge for — per user, per usage, per record, per transaction, or flat fee. Includes a comparison table of common metrics with real-world SaaS examples and a simple test to verify alignment between metric and value.

Covers the Good-Better-Best framework for structuring entry, recommended, and premium tiers. Explains how to differentiate tiers through feature gating, usage limits, support levels, and access controls — with references to detailed persona-based packaging guides.

Walks through Van Westendorp (four-question price sensitivity) and MaxDiff analysis to identify acceptable price ranges and which features customers value most. Results directly inform tier packaging and price point decisions.

Identifies the market, business, and product signals that indicate it's time to raise prices. Outlines four increase strategies — grandfathering, delayed announcement, value-tied increases, and full plan restructuring — so you can choose the right approach for your customer base.

Covers above-the-fold layout, recommended tier highlighting, monthly/annual toggles, and psychological principles like anchoring, decoy effect, charm pricing vs. round pricing. Includes a pre-launch checklist covering personas, competitor research, and tier differentiation.

A founder building a B2B SaaS tool uses this skill to pick a value metric, define three tiers, set price points informed by competitor research and willingness-to-pay principles, and structure an annual discount — before writing a single line of pricing page copy.

A growth team noticing high conversion but low ARPU uses this skill to identify under-pricing signals, evaluate which features are miscategorized in tiers, and build a plan for a price increase that grandfathers existing customers.

A product leader debating whether to offer a free plan uses this skill to evaluate go-to-market motion, target market, and conversion data — arriving at a structured recommendation with the trade-offs of each approach clearly laid out.

A product marketer uses this skill to design a Van Westendorp or MaxDiff survey, understand how to interpret the intersections, and translate results into concrete tier packaging decisions before a pricing page redesign.