Marketing Strategy Pmm

• You need to define or refine your product positioning and want to apply the April Dunford 5-step process with a validated output format.
• You're planning a product launch (Tier 1, 2, or 3) and need a structured checklist, timeline, and launch-day runbook.
• You want to build competitive battlecards and a win/loss analysis framework your sales team will actually use.
• You're entering a new international market and need a localization checklist, budget allocation model, and market-entry timeline.
• You need to define your ICP with firmographic, technographic, and psychographic dimensions, and score prospects by fit.

• You need brand design, visual identity, or creative production — this skill covers strategy and messaging copy, not creative assets.
• You're looking for real-time competitive data or web research — this skill provides frameworks and templates, not live market data.
• You need marketing budget modeling or growth forecasting — consider a CMO-advisor skill for financial planning decisions.

Walk through a structured 8-step process to define your Ideal Customer Profile, including firmographic, technographic, and psychographic dimensions. Outputs a scored A/B/C/D prospect tier system and a validation checklist tied to LTV, churn, and sales cycle data.

Build positioning using the April Dunford 5-step methodology — from listing competitive alternatives and isolating unique attributes, to choosing a market category and testing with customer interviews. Produces a complete positioning statement and messaging hierarchy (headline, subhead, benefits, features, proof).

Create a tiered competitive map (Tier 1 direct, Tier 2 adjacent, Tier 3 status quo) and fill structured battlecard templates covering competitor strengths, weaknesses, your advantages, win/loss scenarios, and objection talk tracks. Includes a monthly win/loss tracking model.

Plan launches across three tiers (major product, significant feature, minor improvement) with scoped prep timelines (1–8 weeks) and budget ranges. Tier 1 launches include a full workflow from kickoff through 30-day post-launch optimization and a launch-day checklist.

Equip your sales team with a structured sales deck outline, demo flow script, email templates, ROI calculator framework, and a cadence for weekly/monthly/quarterly sales-marketing handoffs. Targets 80%+ asset utilization across opportunities.

Enter new markets with a systematic 8-step playbook covering demand validation, website localization, legal compliance (GDPR, PIPEDA), local sales coverage, and campaign launch. Includes a prioritized market timeline and budget allocation model for Series A companies.

A PMM team inheriting inconsistent messaging across channels uses the April Dunford workflow to audit competitive alternatives, re-map unique attributes to customer value, and produce a validated positioning statement and updated messaging hierarchy for all channels.

A product team 8 weeks from launch kicks off a Tier 1 workflow — defining goals, building sales enablement assets, scheduling press and email campaigns, and using the launch-day checklist to coordinate across product, marketing, and CS teams.

A sales enablement manager uses the competitive intelligence workflow to tier competitors, fill battlecard templates with talk tracks and objection responses, and establish a monthly win/loss review cadence to keep cards up to date.

A Series A SaaS company expanding to the UK and DACH uses the international expansion playbook to localize pricing, ensure GDPR compliance, allocate budget by market, and set a 90-day validation target of 3+ paying customers per region.