Community Marketing

• Launching a new community — You need a go-to-market plan for a Discord, Slack, Circle, or forum community, including how to recruit founding members and seed early activity.
• Growing an existing community — Engagement has plateaued, new members are lurking, or you're unsure which stage of the funnel is leaking.
• Building an ambassador or advocate program — You want to turn your most loyal customers into a structured, measurable referral and word-of-mouth engine.
• Driving community-led support or retention — You want your community to deflect support tickets, surface product feedback, and reduce churn through member-to-member value.

• You need one-time social media posts or ad copy — Use a social content skill instead; this skill focuses on community strategy and systems, not individual content pieces.
• You're looking for paid acquisition or growth hacking tactics — This skill is built around organic, community-led growth, not paid channels or viral loops unrelated to community.

Separate, detailed playbooks cover launching from zero, growing an existing community, building an ambassador program, and running community-led support. Each playbook gives numbered, concrete steps rather than vague principles.

A structured comparison of Discord, Slack, Circle, Reddit, Facebook Groups, and Discourse helps you choose the right platform for your audience, use case, and risk tolerance — including honest trade-offs for each.

Every recommendation is grounded in a compounding flywheel model — members join, get value, engage, create content, and attract new members. The skill helps you design decisions that accelerate this loop from day one.

Tracks DAU/MAU ratio, new member post rate, thread reply rate, lurker ratio, and staff vs. member content share. Includes specific warning signs so you can diagnose problems before they become churn.

Generates a Community Strategy Doc, Channel Architecture, New Member Journey, Community Ritual Calendar, Ambassador Program Brief, or Health Audit Report — depending on what the user needs at that moment.

Automatically reads from .agents/product-marketing-context.md if it exists, so it can skip redundant questions and immediately apply your product's existing positioning, audience, and goals.

A SaaS startup wants to build a Discord community around their API product. The skill helps them recruit 30 founding members from beta users, define the community identity, seed starter conversations, and write a 90-day launch plan with weekly rituals.

A B2B company has 500 Slack members but only 10 people post regularly. The skill audits the drop-off stage, designs a new member onboarding journey, and creates recurring thread templates to build posting habits.

A consumer brand wants to turn its most enthusiastic customers into advocates. The skill produces an Ambassador Program Brief with selection criteria, outreach templates, benefit tiers, shareable assets, and a tracking plan for referral impact.

A growing startup wants members to answer each other's questions and reduce support tickets. The skill defines recognition systems (badges, leaderboards), a searchable FAQ built from top threads, and a process for closing the loop when community feedback shapes the product.